The news sorted by: Business Strategy


Jul 2015

What Are The Real Effects Of HGTV and Houzz On The Design Industry?

Although I prefer to lurk in online groups as a rule—unless I run them—I recently saw a thread about a publication I used to love and it’s offer for cheap design services so I found myself chiming in. It started out interesting and potentially educational but like a lot of online talk, a couple of […]


Jul 2015

Is Your Interior Design Firm A Good Citizen?

I hope your 4th of July (Canada Day for those of you who live in the North) was spectacular and that you took a moment to think about how lucky you are to be free to run a business that is an expression of what you were called to do. Philanthropy and social responsibility are important […]


May 2015

Bullard And The Billionaire Whisperer

In 1905, at the age of 40, Miss Elsie de Wolfe gave up her struggling acting career for good and set up residence at the historic Washington Irving House with Miss Elizabeth Marbury, a prominent theatrical agent. The combination of de Wolfe’s style and Marbury’s connections transformed Irving House into the American version of a […]


Mar 2015

How Do You Choose To Lead?

In Business Strategy Visibility By Kim Kuhteubl

In 1908, 15,000 women marched through New York City demanding shorter hours, better pay and voting rights. It was the culmination of unrest and critical debate that had been occurring with the expansion caused by industrialization at the start of the 1900s. A year later, on the 28th day of February, the first National Woman’s […]


Feb 2015

An Unpopular Position On References

In Business Strategy Visibility Wealth By Kim Kuhteubl

Recently a client of mine was going through the hiring process for her team. She had narrowed it down to the final two and told me she was going to check references. I suggested that she pay each of the gals to come in for a day, or even two, to get a sense of […]


Feb 2015

Get The Team You Really Want

In Business Strategy Visibility By Kim Kuhteubl

I move quickly.  I think fast.  I talk fast and for the most part, I solve problems fast.  I’ve always been this way.  It’s probably why I was drawn to production. In one of my early Supervising Producer roles in LA, I took over mid-season and had to manage a team of people I didn’t […]


Jan 2015

So You Want An Affluent Client?

In Business Strategy By Kim Kuhteubl

According to Census Bureau data, only 20 percent of American households ever break the six-figure mark. When you do, you join the ranks of a segment dubbed the mass affluent, new rich or HENRYs (high earners, not rich yet). This group is the professional and entrepreneurial class that drives the economy. They’re relentless strivers who […]


Jan 2015

Is The Customer Always Right?

In Business Strategy By Kim Kuhteubl

The customer is always right. Le client n’a jamais tort. (The customer is never wrong.) Der Kunde ist König. (Customer is King.) Interior design is the ultimate service business and it’s likely you learned this adage at some point or other as the key to your success. Maverick retailers Harry Selfridge and Marshall Field made […]


Nov 2014

Are You Getting It Done…Sort Of?

In Business Strategy Visibility By Kim Kuhteubl

Allegedly the female brain is hard-wired to be better at multi-tasking than a man’s because we have better connections between the left and right sides.  While it’s interesting that we’re more likely to remember faces—because several sub-networks can simultaneously connect—I think we have to consider the context where this whole multi-tasking concept was born.  Multi-tasking […]


May 2014

Branding, Visibility And Money For Interior Designers

If you ask an interior designer who their ideal client is, most will tell you it’s an affluent one.  The trouble is that this kind of broad spectrum marketing isn’t effective when it comes to selling their interior design services.  Warren Buffet, Paris Hilton and Kobe Bryant are all affluent but if you market to […]

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