If You Have A Waitlist Don’t Read This

A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. They weren’t on Instagram (even though she didn’t use it so she didn’t know). But they were…

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Fast Furniture

When I was in London last Fall, I noticed a trend toward quick, custom, home goods at the retail level. Forget about 8-12 week lead times, one boutique rug company was advertising a custom rug delivered in two weeks. Another upmarket department store in Sloan Square was advertising curtain panels delivered in seven days. And…

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How To Be Press Worthy

I’m in the process of on-boarding a new client for our Marketing Department Services. Although she’s not really new. We’ve already worked together, which is how I determine whether MBD is a good fit to provide them. Similar to the other firms I work with who are in her established category, she leads an exceptionally…

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The Article Everyone Is Talking About

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.” Referencing a study produced by the NKBA, the article says that when it comes to doing a kitchen, “Spending ranged from $1,024 for a single replacement to…

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Why Your Interior Design Business Strategy Isn’t Working

Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what? You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you…

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Can I Pay You To Quit?

It’s hard to believe that when Zappos started back in 2008, it’s happiness-as-a-business model was a bit of a revolution. The company whose tag is, Powered By Service®, started media buzz with an offer called ‘Pay To Quit’. In it, an employee is offered thousands of dollars to leave the company to ensure that the…

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Is It Time For An Audit?

I don’t know about you but my 2017 is off and running: fast. When it comes to managing my time, growth, “busy”ness and the expectations of others, two things have become majorly important. They are boundaries and renewal, or what I call receiving time. Tony Schwartz, co-author of The Power of Full Engagement: Managing Energy…

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Join A Visibility And Strategy Session!

I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy–my first–of my book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination…

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What Editors Want

Some designers become very attached to the idea of getting published. They believe that this project is going to be the project that takes them from where they are to where they want to go. If you’ve read Malcom Gladwell’s The Tipping Point, you may be familiar with the concept of the magic moment when an…

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The Hamster Wheel

Some designers are so busy keeping up with their business that they don’t have time to focus on the direction it’s growing. In fact, many don’t want new projects to come in because they can barely keep up with the ones on their plate now. They don’t know how to say no. Some are on…

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