Confused about your brand? Read This Book When designer Emily Finch made the decision to start her own firm, she found herself struggling to find a foothold. Luckily, her big break coincided with the publication of a book that would come to define her early career: Kim Kuhteubl’s Branding + Interior Design. Read Full Article
You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.