Interior designers get better clients not by magic, but by doing the work! If you are solely relying on random inquiries, it’s why your pipeline isn’t full.
Do you have a lead generation strategy that works over and over again? As an interior design business coach, one of the first things I do with my clients, whether they are interior designers, architects, or landscape architects is help them create a strategy that starts with client fit.
Fit Is Key To Better Clients
We spend a lot of the time getting the communication right before we hit send on those pitch emails. Even after all that prep, give up so easily! That always surprises me. It didn’t work. That’s the complaint I hear if they don’t get an immediate response. But if you want to get better clients, it’s going to take some effort.
Did you follow up? I always ask. Nine times out of ten the answer is no.
This simple reason is one of the main reasons you don’t have any interior design clients anymore.
What if it was the wrong email?
Maybe it went to spam, or got buried among other emails in your inbox?
What if the person you wrote got distracted before they could respond?
Follow-up Gets Better Clients Too
Did you know that 70% of salespeople never even make a single follow-up attempt after a cold email?
The main way interior designers get better clients is easy: they follow up.
That means 30% already have a leg up on lead generation when they do and that’s a good thing because statistically speaking, one follow-up isn’t enough to land most sales. Did you know that only 2% of sales are made on the first contact?
When it comes to email marketing, a first follow-up email can result in a 220% surge in reply rates so that means you’re more likely to make a sale or at least have a conversation if you follow up. Personally, I would suggest a phone call to make sure the contact information you have is 100% correct.
Building on my do-one-scary-thing-per-day philosophy: follow up!
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