Business & Visibility Strategy For Mid-career Interior Designers
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As women, we are deeply affected by emotional stress and we easily remember the details of emotional events. Our brains are wired for heightened empathy and we can read the emotions of others simply by looking at their faces or interpreting their tone of voice. It’s why you’ll often hear women say, “I don’t like conflict.” Our brains are massively triggered by conflict, violence, brutality because it puts us at odds with our urge to stay connected, be in harmony with, to nurture and so we would rather defuse it. It is not instinctual for us to solve problems that way.
When it comes to doing business and doing life, we are schooled from a young age on the importance of other people’s opinions and perceptions. Many of us live in fear of negative feedback and reviews, staying silent in the face of mistruths so that we can avoid confrontation, not look like a bitch, be good, perfect, nice and all of those other things mostly women are taught to do.
We’ve had some big news in the design industry over the last few weeks, starting with High Point and North Carolina’s HB2 bill, which revokes the protection of many in the design community. Leaders like Mitchell Gold of Mitchell Gold + Bob Williams, one of the most prominent furniture makers in the country and leadership […]
Remember when design bloggers were obsessed with their RSS feeds to drive traffic to their blogs. No? Maybe you developed your digital chops with social media like Twitter, Facebook or finally got interested when Pinterest started picking up speed? Now you’re probably obsessed with Instagram? You may be up to date on the latest social […]
Whether or not you celebrate Easter, for many the season in which it arrives is a time of renewal. Freak snowstorms aside, the days are the longer, the breeze is warmer and Spring brings with it the promise of new beginnings. Possibility is fresh in the air. Can you feel it? Did you know every […]
You trust your instincts and intuition when it comes to your creative process. What if you trusted it more when it comes to the day to day running of your business?
If you’re not working from the blueprint of an inspired vision, it will feel like you’re throwing a whole lot of things at the wall in the hopes that something will stick. You may have momentum but you won’t have strategy. What can you do today to clarify your design brand’s vision?
Recently a client of mine was going through the hiring process for her team. She had narrowed it down to the final two and told me she was going to check references. I suggested that she pay each of the gals to come in for a day, or even two, to get a sense of […]
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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