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Visibility School
As an interior design business coach, I know that the Marketing Plan Interior Designers really want is one that works. But there’s a catch to this. When designers say they need a really strong marketing plan. I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I […]
Yesterday I had a call with my Coach (yes even someone who operates as an interior design business coach needs her own coach) and she said, “I’m hearing a lot of `could’s in this conversation. `I could do this’, or ‘I could do that’ but I want a clear plan of action for the next […]
“I now realize that lives fall apart when they need to be rebuilt. Lives fall apart when the foundation upon which they were built needs to be relaid.” That quote is from one of my favorite spiritual teachers Iyanla Vanzant. I share it in my work as an Interior Design Business Coach. It’s such […]
One of the biggest threats to an interior designer’s intellectual property can be found in a tiktok or instagram search. Dupe–the other four-letter word–means to trick or deceive but across the interwebs #dupe is a deal. Most often, it’s a copy of an original something—fashion, furniture, product—for cheap. It’s the word millennials and Gen Z’s […]
According to the internet, the average amount of remotely conscious decisions an adult makes every day equals about 35K. (That’s 226.7 daily decisions on just food alone!). Stick With It Developing the vision for your business requires your decision-making process to be hyper-conscious and consistent. Visions, ideas, projects, transactions, all have their own rhythm and […]
Boy age 13 Wishlist: gift cards to buy clothing for Foot Locker, Nike, and Old Navy, football, basketball, body wash, electric razor, remote control car That’s the wishlist of one of the boys in a family that my own family is supporting for Christmas this year. His list made me smile because he sounds like […]
As someone who has worked inside over 100 boutique, interior design firms, I firmly believe that building a loyalty program with email marketing is the beginning and end of a full client pipeline. It’s also an essential component of your marketing plan. When people are a fit for the way you want to serve in […]
The creative entrepreneurs I work with who run the biggest businesses tend to be a good blend of what until recently, science has called being left- and right-brained. They can toggle easily between an analytical approach and a more creative and emotional one to solve problems. I operate that way too. When we’re collaborating to […]
Most of us have learned that it’s not a good idea to burn bridges, because we think of that concept exclusively in terms of relationships. But if you’ve read Napoleon Hill’s classic, Think & Grow Rich, you know that the concept of burning bridges is also a reframe for risk. Burn the bridges that keep you […]
Half of the kids in my neighborhood have already gone back to school which feels a little crazy to me since I’m still in Summer mode. Last year at this time, I was closing on a house and I had no idea what was in store for us as I made a move across the […]
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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