In 1905, Elsie de Wolfe printed a smart business card and began charging her famous friends to dispense her decorative savoir-faire, thus inventing the profession of interior design. From Syrie Maugham to David Hicks, uncommon vision and the right connections have launched more than one design career in the past 100 years but in 2016, sustaining it depends on one word: brand. Join me at Decorex International in London for Designing Brands 2.0 a 45-minute charrette on traditional and disruptive design brands with guests Martyn Lawrence Bullard, Iris Dankner and others. We’ll be talking about brand DNA, strategy and models for doing business internationally.

Decorex International is a trade show for interior design professionals. Events for the 2016 conference include keynote speakers, panels, and exhibitors. The conference will be September 18-21 in Syon Park, London. Designing Brands 2.0 will be held on September 20 at 1pm BST with book signings by Martyn Lawrence Bullard and Kim Kuhteubl immediately to follow.

MeByDesign, is an idea boutique for the interior design industry. For more information about their services or the book Branding + Interior Design, visit www.showit25883.wpengine.com