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Business Strategy

What To Do When You’re In Between

Boy age 13 Wishlist: gift cards to buy clothing for Foot Locker, Nike, and Old Navy, football, basketball, body wash, electric razor, remote control car That’s the wishlist of one of the boys in a family that my own family is supporting for Christmas this year. His list made me smile because he sounds like […]

Build A Loyalty Program With Email Marketing

I’ve said it before and I’ll say it again: Your newsletter is the foundation of your loyalty program. When people who are a fit for the way you want to serve in the world subscribe to your list, they’re giving you permission to talk to them about the things that they’re interested in. They’re also […]

Be A Creative Rebel

Perhaps it’s the creative rebel in me but I get fired up by marketers and “expert”s who tell me that everyone should be on instagram, tiktok, forget about lead generation, should charge flat fees or hourly only, or whatever piece of business advice is au courant. Are there best practices? You bet. ​ Do a […]

To Succeed or Not To Succeed

“Too many professionals try to protect themselves against failure, but never plan to exploit success!” ​I’m doing my daily lunch-time reading and that sentence by author Alan Weiss jumped off of the page. As a single mom, I’ve lately been wrapped up answering all of the “what if disaster strikes” scenarios demanded by insurance planners, […]

Burn The Bridge.

Most of us have learned that it’s not a good idea to burn bridges, because we think of that concept exclusively in terms of relationships. But if you’ve read Napoleon Hill’s classic, Think & Grow Rich, you know that the concept of burning bridges is also a reframe for risk. Burn the bridges that keep you […]

Brave.

Half of the kids in my neighborhood have already gone back to school which feels a little crazy to me since I’m still in Summer mode. Last year at this time, I was closing on a house and I had no idea what was in store for us as I made a move across the […]

Supply Chain

So you know the supply chain issue is THAT bad when you go into IKEA and the shelves are empty. I made that mistake a couple of months ago and a client of mine made that mistake earlier this week. Shelves and parking lots that are usually packed are ghost towns and people wander aimlessly […]

Intention

How is 2022 treating you so far? My son and I had Covid just after the holiday. The blessing in that — yes I said blessing — was that it gave me additional time to consider my vision for the months ahead. Nothing like being sick to remind you that you’re not as in charge […]

Why Interior Designers Should Stop Waiting For Covid To End.

In studies of people isolated in submarines, space stations or polar bunkers in Antarctica, researchers have found there appears to be a point where the frustration of being cooped up inside suddenly gets harder to bear.

You may remember the first phase which started with panic, then buying and confusion. Then we rolled quickly into the second phase, a kind of “honeymoon period”, when it felt fun and different to stay at home.

But now depending on what day you’re on, and how you’ve been navigating all of this, many are entering the third phase. In psychological studies of extreme confinement and isolation, this phase is known as the ‘third-quarter phenomenon’. The phenomenon was first described in the early 1980s and came from a body of research around how long humans could survive in space.

I Don’t Pay For Marketing.

I always find it curious when designers get excited about how little they spend on marketing, or the ones who boast that they spend nothing at all.
 
Usually these are the same designers who are confused when potential clients want to a spend a little on their design fees. If you listened to my recent podcast episode on money, you get that’s because energetically they’re a perfect match.

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