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Business Strategy

What Designers Can Do Before Life Falls Apart

“I now realize that lives fall apart when they need to be rebuilt. Lives fall apart when the foundation upon which they were built needs to be relaid.” That quote is from one of my favorite spiritual teachers Iyanla Vanzant. I share it in my work as an Interior Design Business Coach. ​ It’s such […]

Tariffs Again…

Since I last wrote about tariffs in April, the US federal government has launched a new “investigation into furniture imports”. It’s set to be completed in 50 days. With that furniture stocks like RH, Wayfair and William Sonoma took a tumble. But brands like Ethan Allen and La-Z-Boy (arbiters of American taste???) stayed flat. That’s […]

Harnessing The Power of Your Intellectual Property

One of the best ways for an interior designer to harness the power of their intellectual property can be found in a tiktok or instagram search. Dupe, the other four-letter word, means to trick or deceive but across the interwebs #dupe is a deal. Most often, it’s a copy of an original something—fashion, furniture, product—for […]

Why Your Interior Design Firm’s Pipeline Isn’t Full

If you solely rely on random inquiries, this is the number one reason why your interior design firm’s pipeline isn’t full. As an Interior Design Business Coach, one of the very practical things I do with my clients, whether they are interior designers, architects, or landscape architects is help them create a lead generation strategy. […]

Do One Scary Thing Per Day

I’ve been playing a game the last couple of weeks that would make Eleanor Roosevelt proud. It’s called, “Do One Scary Thing Per Day.” Whether it’s sending an email, making a call, having a conversation, or doing something I’ve never done before, I’ve been challenging myself to make sure that each scary action is related […]

Decisions. Decisions.

According to the internet, the average amount of remotely conscious decisions an adult makes every day equals about 35K. (That’s 226.7 daily decisions on just food alone!). Stick With It Developing the vision for your business requires your decision-making process to be hyper-conscious and consistent. Visions, ideas, projects, transactions, all have their own rhythm and […]

What Interior Designers Can Do When They’re In Between

Boy age 13 Wishlist: gift cards to buy clothing for Foot Locker, Nike, and Old Navy, football, basketball, body wash, electric razor, remote control car That’s the wishlist of one of the boys in a family that my own family is supporting for Christmas this year. His list made me smile because he sounds like […]

How Interior Designers Can Build A Loyalty Program With Email Marketing

As an Interior Design Business Coach, I firmly believe that your newsletter is the foundation of your loyalty program. When people are a fit for the way you want to serve in the world and they subscribe to an interior designer’s list, they’re giving you permission to keep them interested. They’re also more likely to […]

Do You Have What It Takes?

Do you think I have what it takes? As an Interior Design Business Coach, it’s a question that some designers have asked me during that first call. Me: Do YOU think you have what it takes? I’m not trying to be coy. Editors like what they like. Clients like what they like. Your peers like […]

Are You An Interior Designer or a Creative Rebel?

As an Interior Design Business Coach, I hear a lot of advice, a lot of it wrong. Perhaps it’s the creative rebel in me but I get fired up by marketers and “expert”s who tell me that everyone should be on instagram, tiktok, forget about lead generation, should charge flat fees or hourly only, or whatever […]

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