I’ve said it before and I’ll say it again: Your newsletter is the foundation of your loyalty program. When people who are a fit for the way you want to serve in the world subscribe to your list, they’re giving you permission to talk to them about the things that they’re interested in. They’re also […]
Perhaps it’s the creative rebel in me but I get fired up by marketers and “expert”s who tell me that everyone should be on instagram, tiktok, forget about lead generation, should charge flat fees or hourly only, or whatever piece of business advice is au courant. Are there best practices? You bet. Do a […]
“Too many professionals try to protect themselves against failure, but never plan to exploit success!” I’m doing my daily lunch-time reading and that sentence by author Alan Weiss jumped off of the page. As a single mom, I’ve lately been wrapped up answering all of the “what if disaster strikes” scenarios demanded by insurance planners, […]
Lately I’ve been finding the cultural obsession with “getting things on the cheap” draining.
Whether it’s some tchotchke, an experience, or more often the services of another creative person, for some, the only way to win, or spark joy, is to reduce the value of.
I too was schooled early in the art of bargain hunting and have often felt the rush of adrenalin when my favorite stores have a sale. But I’d be lying if I said that all of the things I came home with were ones that I loved.
If you’ve been on Facebook the last couple of days you’ve probably seen the post gone viral about yanny and laurel. I’m not going to go into the logistics of how all of this went viral, you can read that story here. However, what you need to know for the purposes of branding your interior design firm, is that scientists have an explanation for why each of us hears something different. The audio clip is known as an “ambiguous figure”. Like Rubin’s Vase, it’s an optical illusion.
I booked a reservation at the Mezzanine, inside the new Los Angeles outpost of the popular, New York, hotel The Nomad, and was greeted by a recorded message in a British accent. Apparently a 2015 poll of 11,000 people in 24 cities around the world, showed that a British accent is the most attractive in the world. Sociolinguists say that our perception of accents has to do more with social and cultural associations than it does with the actual sound.
The marketing trend train moves quickly. Whether it’s Facebook live or podcasts, affiliate marketing, e-books or Instagram, I notice too many designers spinning their wheels and trying to catch up to promises made about how these tools will deliver business results fast, or my personal favorite, create passive income. Aside from the fact that passive income is usually linked to very active online infrastructure setup and content creation now, you have to ask yourself, is this fun for me?
A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.
You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.
By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”
I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article…
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Deep down, I'll bet you're tired of waiting for the kinds of jobs, recognition, and income that make other design firms successful. You know you deserve them. Being a designer is what you were born to do.
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.