Visibility

I always find it curious when designers get excited about how little they spend on marketing, or the ones who boast that they spend nothing at all.
 
Usually these are the same designers who are confused when potential clients want to a spend a little on their design fees. If you listened to my recent podcast episode on money, you get that’s because energetically they’re a perfect match.

You know the type. Those people who stomp on the seed of the vision rooted in your heart, or who water it with a “well-meaning” dose of reality.

Here’s the thing, realistic is really only someone else’s take on their experience. What they have decided emotionally, intellectually, and usually not spiritually, has nothing to do with you. That is unless you accept their reality as your own.

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”

#WOW

I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article…

Think about it. Snapchat says its users are 13-34 which means ten years from now, the oldest user will be 44, smack in the middle of their highest income earning years. Although depending on what part of the country you live in, you might be a 28-year-old tech mogul with some cash, a new penthouse and not a whole lot of education when it comes to design right now.

Shortly after her 42nd birthday, another broken marriage and scandal, fate was finally kind to Syrie Maugham. She credits her daughter as the creative impetus for her decorating career. “I began it all in Liza’s nursery when she was a baby girl. I had plenty of time on my hands and I just began to […]

Remember when design bloggers were obsessed with their RSS feeds to drive traffic to their blogs. No? Maybe you developed your digital chops with social media like Twitter, Facebook or finally got interested when Pinterest started picking up speed? Now you’re probably obsessed with Instagram? You may be up to date on the latest social […]

When your clients are a fit, working is easy.

You trust your instincts and intuition when it comes to your creative process. What if you trusted it more when it comes to the day to day running of your business?

If you’re not working from the blueprint of an inspired vision, it will feel like you’re throwing a whole lot of things at the wall in the hopes that something will stick. You may have momentum but you won’t have strategy. What can you do today to clarify your design brand’s vision?

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]