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Visibility School
I booked a reservation at the Mezzanine, inside the new Los Angeles outpost of the popular, New York, hotel The Nomad, and was greeted by a recorded message in a British accent. Apparently a 2015 poll of 11,000 people in 24 cities around the world, showed that a British accent is the most attractive in the world. Sociolinguists say that our perception of accents has to do more with social and cultural associations than it does with the actual sound.
The marketing trend train moves quickly. Whether it’s Facebook live or podcasts, affiliate marketing, e-books or Instagram, I notice too many designers spinning their wheels and trying to catch up to promises made about how these tools will deliver business results fast, or my personal favorite, create passive income. Aside from the fact that passive income is usually linked to very active online infrastructure setup and content creation now, you have to ask yourself, is this fun for me?
A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.
You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.
By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”
#WOW
I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article…
Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?
You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.
Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.
Are you working at a pace that is making you numb to the consequences of your choices? Or worse are you unaware that the majority of your decisions are unconscious? Are you comfortable taking breaks during the day? Do you feel a strong sense of purpose at work? Are you in integrity with your calendar when it comes to keeping appointments with yourself? When you’re not in the performance zone, where do you spend your thoughts? Survival energy has been normalized in much of the culture of work but it is not sustaining.
I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy–my first–of my branding book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination of a lot of work, change, growth, and all that I’ve learned in supporting so many clients.
I know. You’re convinced your branding problem is a nuts and bolts aesthetic issue and you just want to zhush your website and get a geek to tweak your SEO. It would be so much faster. So would buying an online ad or paying for advertorial in a magazine, right? (I’ll save my thoughts on those things for another post.) But is it a guarantee that oodles and oodles of clients will start beating a path to your door? For the sake of argument, and your resistance, let’s just say that they do.
kim kuhteubl, advisor/chief idea woman
...that come with growth are a few of the ways we serve founders, inventors and women who are disrupting the status quo.
If you're in transition, navigating the uncertain (inner) terrain between "now" and "what's next", you're in the right place. That's our favorite place to play. Or if you're ready to be visible but you're not sure what that looks like, we have a few ideas.
Our business and brand advisory works with clients in North America and around the globe as they develop their business vision, voice and platform. Our Personal Visibility Strategies allow you to use all of your gifts and develop authentically as a leader.
How would your life and business shift if you could see and share all of who you are?
Vision, Personal Brand Creation and Slaying the tricky thoughts...
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The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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