How is 2022 treating you so far? My son and I had Covid just after the holiday. The blessing in that — yes I said blessing — was that it gave me additional time to consider my vision for the months ahead. Nothing like being sick to remind you that you’re not as in charge […]

In studies of people isolated in submarines, space stations or polar bunkers in Antarctica, researchers have found there appears to be a point where the frustration of being cooped up inside suddenly gets harder to bear.

You may remember the first phase which started with panic, then buying and confusion. Then we rolled quickly into the second phase, a kind of “honeymoon period”, when it felt fun and different to stay at home.

But now depending on what day you’re on, and how you’ve been navigating all of this, many are entering the third phase. In psychological studies of extreme confinement and isolation, this phase is known as the ‘third-quarter phenomenon’. The phenomenon was first described in the early 1980s and came from a body of research around how long humans could survive in space.

I always find it curious when designers get excited about how little they spend on marketing, or the ones who boast that they spend nothing at all.
 
Usually these are the same designers who are confused when potential clients want to a spend a little on their design fees. If you listened to my recent podcast episode on money, you get that’s because energetically they’re a perfect match.

In FB groups and in discussions, I’m seeing some business owners knock their businesses down to the studs. They’re closing up shop, laying off staff, stopping their marketing, and essentially throwing in the towel based on the predictions of news sources, other people’s advice and government “leaders” who change their position on a minute-by-minute basis. Then they wonder why they feel panicked.

Lately I’ve been finding the cultural obsession with “getting things on the cheap” draining.

Whether it’s some tchotchke, an experience, or more often the services of another creative person, for some, the only way to win, or spark joy, is to reduce the value of.

I too was schooled early in the art of bargain hunting and have often felt the rush of adrenalin when my favorite stores have a sale. But I’d be lying if I said that all of the things I came home with were ones that I loved.

I was flying back from an event my coach hosted in Arizona when I noticed. Among the people sitting in the nine, first-class seats, I was the only woman.

It’s not the first time I’ve noticed the disparity between men and women in the front half of the plane but today it was particularly meaningful. I had just seen Cindy Eckert speak about founding a pharmaceutical company, selling that company for one billion dollars and then suing the buyer to get it back when they failed to bring the product she fought so hard to create to market, Addyi.

You know the type. Those people who stomp on the seed of the vision rooted in your heart, or who water it with a “well-meaning” dose of reality.

Here’s the thing, realistic is really only someone else’s take on their experience. What they have decided emotionally, intellectually, and usually not spiritually, has nothing to do with you. That is unless you accept their reality as your own.

That vision you see in your head, the one you keep holding off while you stubbornly insist that you’re the only one who can handle it, is where your life and business get really good.

But that vision is asking you to let go of what isn’t working now, the struggle. That vision is asking you to grow (and trust me when I say you’re not interested in the opposite) and growth requires that you master a skill you’re not comfortable with: receiving.

They’re not new, these conversations we’ve been having about Houzz and online design services and fees. Nor is it new that some trade vendors, on the defensive, have undercut designer pricing because they can’t figure out their place in the market and because they’re afraid. Everyone deserves to earn a living. But there is definitely a new kind of undercurrent in the ether. Can you feel it? A tipping point that has a lot of designers saying, enough.

A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.