If you solely rely on random inquiries, this is the number one reason why your interior design firm’s pipeline isn’t full. As an Interior Design Business Coach, one of the very practical things I do with my clients, whether they are interior designers, architects, or landscape architects is help them create a lead generation strategy. That starts with  client fit.

Client Fit Is Everything

We spend a lot of the time getting the communication right before we hit send on those pitch emails. But I’m always surprised at how many people give up so easily after all that prep.

It didn’t work. That’s the complaint I hear if they don’t get an immediate response.

Did you follow up? I always ask. Nine times out of ten the answer is no.

What if it was the wrong email?

What if it went to spam, or got buried among other emails in your inbox?

What if the person you wrote got distracted before they could respond?

Follow-up For The Win

Did you know that 70% of salespeople never even make a single follow-up attempt after a cold email?

That means 30% already have a leg up when they do and that’s a good thing because statistically speaking, one follow-up isn’t enough to land most sales. In fact, only 2% of sales are made on the first contact.

When it comes to email marketing, a first follow-up email can result in a 220% surge in reply rates so that means you’re more likely to make a sale or at least have a conversation if you follow up. Personally, I would suggest a phone call to make sure the contact information you have is 100% correct.

Building on my do-one-scary-thing-per-day philosophy: follow up. But wait until Tuesday, this weekend a lot of people are on holiday.

Want more e-mail marketing tips for your design firm? SUBSCRIBE to get updates right to you inbox.