Perhaps it’s the rebel creative in me but I get fired up by marketers and “expert”s who tell me that everyone should be on instagram, tiktok, forget about lead generation, should charge flat fees or hourly only, or whatever piece of business advice is au courant.
Are there best practices? You bet.
Do a lot of folks do a lot of the same things. Yup.
But just as many don’t.
And get this: they succeed.
For every person who tells you it can’t be done is a person who can and will.
I also don’t believe that every person who hires an interior designer will circumvent the design process by hunting online for products herself, or that every person who watches HGTV thinks that renovations take a week. I believe that for every person looking for a deal, there is someone who isn’t cheap, who knows what they want and are interested in quality and want a high level of creativity with collaborators for their home.
But here’s the catch.
If you want to separate yourself from the pack.
If you want to work with amazing clients on projects with the right budgets.
There is someone very important you’ll need to get in touch with: you.
Who are you, really when it comes to your point of view and the way you speak about your creativity?
Who do you want to work with?
Who do you want to influence and serve?
What excites you creatively?
What do you want your lifestyle to be like?
Do you know when to say no or how to receive exactly what it is you’re asking for? Are you focused on what you want or what you don’t want?
But most importantly, are you self-aware enough to admit you might have blind spots and to recognize when what you’re doing is not producing the results you want?
Are you Darren?