Business & Visibility Strategy For Mid-career Interior Designers
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When it came out in 2003, filmmaker Nancy Meyers’ Something’s Gotta Give sparked a wave of requests from American renovators wanting a dream kitchen just like the one in the Hampton’s house Diane Keaton’s character owned in the movie. At the opening of West Week in March 2013, Meyers joked that there were definitely kitchens more […]
I’ve never watched BRAVO’s Real Housewives Of Beverly Hills but I have heard about Yolanda’s Fridge. This is the fridge. This is Yolanda. This is Yolanda inside her fridge. Yolanda Foster, wife of composer David Foster, is billed as a “domestic goddess” and her fridge has become a supporting character in the popular reality series. It’s likely […]
Because so many of my clients have had huge success this year, occasionally I’ll attract folks who think I’m some kind of magic bullet. And while I do love the seemingly magical opportunities that are sparked when a client’s vision is aligned with a strategic plan of action, I also know how much work was […]
As some of you know, I spent two years covering KBIS (The Kitchen & Bath Industry Show), first in Las Vegas and then Chicago. 400 interviews, at least 250 draft scripts and 85 packaged episodes later, I think it’s safe to say I know how to tell a story about a faucet. My Operations Hat […]
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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