Back in December, I travelled to Union Square in NYC to shoot bespoke video for Interior Designer Suzanne Eberhardt. Video instantly captures your authenticity and shows people how you want your company to be seen. It also creates immediate credibility — upleveling your presentation — and, on a more personal note, it comes with the added benefit of having potential clients feel like they already know you. Not to the mention the fact that editors of shelter publications and assignment editors, television producers and production executives know exactly what they’re going to get when they put you in front of the camera.
Did I mention, video is my specialty? As an award-winning producer and writer, my television programming, online segments and films have been featured on: CBS, NBC, WE: Women’s Entertainment, Discovery, HGTV, HGTV.com, Yahoo!, Showcase, IFC, and have screened internationally in Canada, the UK, Africa and even Iran. I’ve directed celebrity talent like Raven Symoné, Cyndi Lauper and Louie Perez, but my specialty is working with people who have limited or no on-camera experience, asking them the right questions to shape stories that captivate and entertain viewers.
When I work with clients on a Bespoke Videopackage, I create a series of three (3) videos to be used on the homepage, in social media and online marketing, in press kits and in packages to joint venture partners and corporate sponsors. Did you know that visitors are 2-3 times more likely to opt-in to your mailing list when they see video?
We’ll start with an opt-in video for you homepage. This is a 30-second taste of you and your business that speaks directly to the needs of your ideal client.
Next, we’ll create a core video — sizzle reel in industry speak — about your creative philosophy, how you work and the things that are unique about you as a designer, artist or host. You can include this 1.5 – 3-minute video in your media kits, solo mailers, as a roll-in during television appearances or use it to shop to production companies to show your host potential. Finally, we’ll shoot a 1-minute Wildcard that is a strategic match for some aspect of your business.
Send an e-mail firstname.lastname@example.org and we can set up a time to speak in person. I’ll also send you the passcode to our private backend for clients where you can check out who we’ve worked with and what they have to say about us.