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A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.
Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.
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...that come with growth are a few of the ways we serve. You may have found us because you're in transition, navigating the uncertain (inner) terrain between "now" and "what's next". That's our favorite place to play.
MeByDesign is an advisory for creative entrepreneurs, makers, inventors and big thinkers who aren't interested in status quo.
We advise clients in North American and around the globe as they develop their vision, voice and platform, creating personal visibility strategies and practices.
The way you see yourself matters. How would your life and business shift if you could see and share all of who you are?
kim kuhteubl, founder/advisor/chief idea woman
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The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.