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A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.
Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.
I'm an Author, Award-winning Producer and Visibility Ideator with an Uncommon Take on Doing Business.
I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.
My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.
You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.
What would life be like if you were wholly visible?
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.