Visibility School

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Laurel, Yanny, PITA

If you’ve been on Facebook the last couple of days you’ve probably seen the post gone viral about yanny and laurel. I’m not going to go into the logistics of how all of this went viral, you can read that story here. However, what you need to know for the purposes of branding your interior design firm, is that scientists have an explanation for why each of us hears something different. The audio clip is known as an “ambiguous figure”. Like Rubin’s Vase, it’s an optical illusion.

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hello there.

I’m Kim, Founder and Chief Idea Woman

I'm an Author, Award-winning Producer and Visibility Strategist with an Uncommon Take on Doing Business.

I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.

My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.

You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.

What would life be like if you were wholly visible?

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The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available

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The difference between unknowns, design leaders and legends is a factor of visibility. Branding + Interior Design is the quintessential handbook for next-gen design leaders.

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