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Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.
Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.
With the rise of the Internet and designers’ increasing savvy to opportunities for licensing and information products, the phrase passive income has created a new sense of urgency. Everybody wants to start earning some, now. I get it. Earning money on the work you’ve already done, in perpetuity, sounds pretty good but unless you get […]
According to Census Bureau data, only 20 percent of American households ever break the six-figure mark. When you do, you join the ranks of a segment dubbed the mass affluent, new rich or HENRYs (high earners, not rich yet). This group is the professional and entrepreneurial class that drives the economy. They’re relentless strivers who […]
I'm an Author, Award-winning Producer and Visibility Strategist with an Uncommon Take on Doing Business.
I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.
My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.
You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.
What would life be like if you were wholly visible?
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.