Category

The news sorted by: Branding

04

May 2014

Branding, Visibility And Money For Interior Designers

If you ask an interior designer who their ideal client is, most will tell you it’s an affluent one.  The trouble is that this kind of broad spectrum marketing isn’t effective when it comes to selling their interior design services.  Warren Buffet, Paris Hilton and Kobe Bryant are all affluent but if you market to […]

06

Jan 2014

What 2014 Could Look Like

As 2013 comes to a close I’ve been thinking a lot about what it means to be a leader in creative business.  If you feel like you’ve been on the cusp for a long time, you might start to wonder if magic is required to lift you out of obscurity.  But the truth is, the […]

19

Sep 2013

Hooky On Rodeo Drive

In Branding By Kim Kuhteubl

I was scheduled to go to Fall Market at the LDC yesterday but my cousins, who are on a cross-country road trip, arrived a day earlier so I made the executive decision to play hooky (family is important to me). Of course we ended up on Rodeo Drive and because my cousin’s husband is a Porsche aficionado, […]

05

Sep 2013

Join Me In Laguna And Earn A CEU

Join me at the Laguna Design Center on October 30, 2013 for my 1-hr CEU Image 360°: Branding, Visibility And Money For The Design Industry. Ideal clients, consistent income and seemingly miraculous opportunities show up when you get the story of your business right.  But it’s not just what you say, it’s who you tell that […]

09

Aug 2013

When The Rubber Hits The Road

In Branding Visibility By Kim Kuhteubl

It was a packed day of clients yesterday and during the course of my google+ chats, one theme became abundantly clear.  What you do in your business and your life ultimately boils down to two choices.  Yup, just two. You can focus on what you want or, you can focus on what you don’t want. […]

31

Jul 2013

Image 360 Telesummit

So why do some interior design firms thrive, while others barely survive?  The answer lies in one powerful, little word:  brand. On August 21 & 22nd, join an inspired conversation about branding, visibility and money.  This compelling series of interviews combined with live sessions for interior designers and product makers will bridge the gap between what […]

22

May 2013

Copycats

In Branding Visibility By Kim Kuhteubl

Imitation is the sincerest form of flattery or so the saying goes and I suppose copycats are par for the course when you’re successful in creative business but I’m not going to lie, they bug me. One of my clients recently had her design ripped off by a fellow blogger. Now that design had already […]

06

May 2013

Are You Leaving Money On The Table?

In Branding Visibility Wealth By Kim Kuhteubl

The one thing that’s standard among interior design professionals is that pricing their services isn’t. Whether you charge hourly, by the square foot, with markup or without, or as a percentage of the overall budget, every job and every client is unique and coming to consensus can be tricky. You’ve probably heard a lot of […]

30

Apr 2013

Permission To Be Yourself In Business

In Branding Visibility By Kim Kuhteubl

I remember interviewing Directors for the first film that I wrote and produced.  One in particular argued with such certainty that he knew what my film was about and that it couldn’t work without his bigchanges to the father character, that I almost forgot that I’d written it. Another wanted me to change the relationship between […]

28

Apr 2013

The Kitchen Everyone Wanted

In Branding By Kim Kuhteubl

When it came out in 2003, filmmaker Nancy Meyers’  Something’s Gotta Give sparked a wave of requests from American renovators wanting a dream kitchen just like the one in the Hampton’s house Diane Keaton’s character owned in the movie. At the opening of West Week in March 2013, Meyers joked that there were definitely kitchens more […]

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