So why do some interior design firms thrive, while others barely survive? The answer lies in one powerful, little word: brand. On August 21 & 22nd, join an inspired conversation about branding, visibility and money. This compelling series of interviews combined with live sessions for interior designers and product makers will bridge the gap between what design programs teach and what design moguls know. The good news is that you can attend any place you’ve got access to a phone or internet connection. Registration is free but limited at www.image360.biz. Here’s the schedule!
The Image 360˚ Telesummit is live August 21 & 22, 2013 between 12:00 – 3:30 PT and 3:00 – 6:30 ET.
Noon PT/3:00 ET Opening Remarks Kim Kuhteubl with special guests.
12:30 PT/3:30 ET The Next Big Thing with Crans Baldwin It’s no longer business as usual. In this session, industry veteran Crans Baldwin reveals major market and design industry trends and the most important things that designers can do before they sit down to sell a client their services.
1:15 PT/4:15 ET Brand Fame with Christiane Lemieux One of America’s most powerful, woman entrepreneurs, Christiane Lemieux shares her “from the gut” growth strategy for DWELL Studio and why if you’ve ever dreamed of starting your own product line, now is the time.
2:00 PT/5:00 ET Your Team Is Your Number One Asset with Keith Granet The design industry’s leading management consultant, Keith Granet, offers team-building strategies designed to help you expand your firm so that your design brand has the support behind it to thrive.
2:30/5:30 ET Brand Laser Coaching with Kim Kuhteubl Confused about story of your brand? Scared of being “out there” or “too big” or that people will think you’re “full of myself”? Don’t have a clue who your audience of ideal clients is? Get your questions answered in this live laser coaching session.
Noon PT/3:00 ET On Being Visible with Monica Pedersen In this very candid interview, one of HGTV’s most familiar faces Monica Pedersen talks about her journey from unknown to design brand, navigating brand partnerships and the days she wants to be invisible.
12:30 PT/3:30 ET Good Photography with Laure Joliet A well-published interior design and lifestyle photographer, Laure Joliet breaks down what makes a good, brand photograph and the list of questions every designer must ask before hiring a photographer.
1:00 PT/4:00 ET Social Media 2.0 For Interior Design Brands with Laurie Laizure In just three years, Laurie Laizure’s Massachusetts-based, wallpaper company has grown to reach an audience of one hundred thousand followers across multiple social channels. In this game-changing session, she reveals her favorite platforms and apps and tips on how to use them.
2:00 PT/5:00 ET The Editor’s POV with Eddie Ross Ever wonder why certain interior designers are always getting published? Eddie Ross, a producer and editor whose work has been featured in the country’s leading design publications will tell you.
2:30 PT/5:00 ET Why Not? with Kim Kuhteubl