By Donna Raskin & Susan Hawthorne Ready to be incensed? Women pay, on average, 46 percent more for goods and products than men. And part of the reason for this is a woman’s fear of negotiation. We’re going to give you a generalization here: Most girls are brought up to be nice and smile in […]

By Laura Dauphine You’ve got a small business and in these competitive times, you’re wondering where you are in relation to your competitors? What is your unique selling proposition or USP? What makes your service or product unique? Why not create a competitor grid that can show you how you how consumers perceive you and […]

We all seem to feel that we’re living paycheck to paycheck—and even when our paycheck gets bigger, our spending has a funny way of rising to meet it. The secret to getting your finances under control isn’t necessarily to make more money, but to trick yourself into spending less and saving more. Being 35 and […]

by Laura Dauphine Although adding new products to your roster is an important way to stay current in the marketplace, sometimes it’s much easier to build awareness of an existing product that’s got a decent competitive standing. Here are a few easy ways to add value: Imagery–Refresh your web presence, sales materials or advertising. Add […]

by Joseph W. Walloch   Thanks to the American Recovery and Reinvestment Tax Act of 2009, passed on February 17, first-time home buyers get an enticing incentive for a “main home” purchase; a first-time homebuyer credit of up to $8,000. The irony of the provision is you do not have to be a first-time homebuyer […]

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