When your clients are a fit, working is easy.

Whether or not you celebrate Easter, for many the season in which it arrives is a time of renewal. Freak snowstorms aside, the days are the longer, the breeze is warmer and Spring brings with it the promise of new beginnings. Possibility is fresh in the air. Can you feel it? Did you know every […]

I feel like I just wrote about this but it begs repeating, everybody has a number. Everybody has a number. That potential interior design client who doesn’t know what their budget is? They have a number. Why do I know this? Because the minute you exceed it, they will tell you you’re too expensive. This […]

You trust your instincts and intuition when it comes to your creative process. What if you trusted it more when it comes to the day to day running of your business?

Earlier this week one of my interior design clients, who recently went through a massive brand transformation, including a name change, told me she was feeling worried because business seemed a slower than it was last year at this time. “I’m busy”, she said.  “But not busy like I’m normally busy.” Although the feedback on […]

If you’re not working from the blueprint of an inspired vision, it will feel like you’re throwing a whole lot of things at the wall in the hopes that something will stick. You may have momentum but you won’t have strategy. What can you do today to clarify your design brand’s vision?

I’ve set fewer goals this year but they mean more and so before resistance starts to get in my way, I’ve decided I’m going to use another tactic. I often speak about baby steps and the idea that when you’re in alignment, change eases in. So that’s what I’m practicing. I’m doing at least one […]

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]