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One of the biggest complaints I hear from designers is that they got published and nothing happened. Well, what did you expect to happen? Because the fact of the matter is that the nature of running an interior design business means that you’re going to have to get published, again, and again and again for it to really matter, for it to start to pay off in a way that is meaningful to your bottom line.
When you’re on the hamster wheel, the vacuum is a fast-moving circle of sameness that can only be sustained for so long until something gives. And it probably won’t be you, not anymore, because you’re exhausted.
Decorex International is a trade show for interior design professionals. Events for the 2016 conference include keynote speakers, panels, and exhibitors. The conference will be September 18-21 in Syon Park, London. Designing Brands 2.0 will be held on September 20 at 1pm BST with book signings by Martyn Lawrence Bullard and Kim Kuhteubl immediately to follow.
Think about it. Snapchat says its users are 13-34 which means ten years from now, the oldest user will be 44, smack in the middle of their highest income earning years. Although depending on what part of the country you live in, you might be a 28-year-old tech mogul with some cash, a new penthouse and not a whole lot of education when it comes to design right now.
When it comes to doing business and doing life, we are schooled from a young age on the importance of other people’s opinions and perceptions. Many of us live in fear of negative feedback and reviews, staying silent in the face of mistruths so that we can avoid confrontation, not look like a bitch, be good, perfect, nice and all of those other things mostly women are taught to do.
We’ve had some big news in the design industry over the last few weeks, starting with High Point and North Carolina’s HB2 bill, which revokes the protection of many in the design community. Leaders like Mitchell Gold of Mitchell Gold + Bob Williams, one of the most prominent furniture makers in the country and leadership […]
Earlier this week one of my interior design clients, who recently went through a massive brand transformation, including a name change, told me she was feeling worried because business seemed a slower than it was last year at this time. “I’m busy”, she said. “But not busy like I’m normally busy.” Although the feedback on […]
I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]
Although I prefer to lurk in online groups as a rule—unless I run them—I recently saw a thread about a publication I used to love and it’s offer for cheap design services so I found myself chiming in. It started out interesting and potentially educational but like a lot of online talk, a couple of […]
I hope your 4th of July (Canada Day for those of you who live in the North) was spectacular and that you took a moment to think about how lucky you are to be free to run a business that is an expression of what you were called to do. Philanthropy and social responsibility are important […]
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The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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