Remember when design bloggers were obsessed with their RSS feeds to drive traffic to their blogs. No? Maybe you developed your digital chops with social media like Twitter, Facebook or finally got interested when Pinterest started picking up speed? Now you’re probably obsessed with Instagram? You may be up to date on the latest social […]

When your clients are a fit, working is easy.

You trust your instincts and intuition when it comes to your creative process. What if you trusted it more when it comes to the day to day running of your business?

If you’re not working from the blueprint of an inspired vision, it will feel like you’re throwing a whole lot of things at the wall in the hopes that something will stick. You may have momentum but you won’t have strategy. What can you do today to clarify your design brand’s vision?

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]

Although I prefer to lurk in online groups as a rule—unless I run them—I recently saw a thread about a publication I used to love and it’s offer for cheap design services so I found myself chiming in. It started out interesting and potentially educational but like a lot of online talk, a couple of […]

I hope your 4th of July (Canada Day for those of you who live in the North) was spectacular and that you took a moment to think about how lucky you are to be free to run a business that is an expression of what you were called to do. Philanthropy and social responsibility are important […]

In 1905, at the age of 40, Miss Elsie de Wolfe gave up her struggling acting career for good and set up residence at the historic Washington Irving House with Miss Elizabeth Marbury, a prominent theatrical agent. The combination of de Wolfe’s style and Marbury’s connections transformed Irving House into the American version of a […]

Most designers are educated enough about the design process to know that getting published is an important part of building their brand. But often in the rush to be seen, they forget that the fastest way to get the media to notice you, is to actually have something to say. I was reminded of this […]

In 1908, 15,000 women marched through New York City demanding shorter hours, better pay and voting rights. It was the culmination of unrest and critical debate that had been occurring with the expansion caused by industrialization at the start of the 1900s. A year later, on the 28th day of February, the first National Woman’s […]