You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.

According to Census Bureau data, only 20 percent of American households ever break the six-figure mark. When you do, you join the ranks of a segment dubbed the mass affluent, new rich or HENRYs (high earners, not rich yet). This group is the professional and entrepreneurial class that drives the economy. They’re relentless strivers who […]

I spoke in Palm Springs last Thursday and during the presentation, a member of the audience called out to ask me how he could use twitter to market his luxury interior design firm.  His tone told me he was dubious.  I asked him a couple of questions and then gave him some suggestions: projects in […]