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In studies of people isolated in submarines, space stations or polar bunkers in Antarctica, researchers have found there appears to be a point where the frustration of being cooped up inside suddenly gets harder to bear.
You may remember the first phase which started with panic, then buying and confusion. Then we rolled quickly into the second phase, a kind of “honeymoon period”, when it felt fun and different to stay at home.
But now depending on what day you’re on, and how you’ve been navigating all of this, many are entering the third phase. In psychological studies of extreme confinement and isolation, this phase is known as the ‘third-quarter phenomenon’. The phenomenon was first described in the early 1980s and came from a body of research around how long humans could survive in space.
I always find it curious when designers get excited about how little they spend on marketing, or the ones who boast that they spend nothing at all.
Usually these are the same designers who are confused when potential clients want to a spend a little on their design fees. If you listened to my recent podcast episode on money, you get that’s because energetically they’re a perfect match.
I'm an Author, Award-winning Producer and Visibility Strategist with an Uncommon Take on Doing Business.
I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.
My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.
You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.
What would life be like if you were wholly visible?
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.