Visibility School

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Supply Chain

So you know the supply chain issue is THAT bad when you go into IKEA and the shelves are empty. I made that mistake a couple of months ago and a client of mine made that mistake earlier this week. Shelves and parking lots that are usually packed are ghost towns and people wander aimlessly […]

Designer’s Today

MeByDesign celebrates 10th anniversary, relaunches Mastermind Read Full Article

Business of Home

Confused about your brand? Read This Book When designer Emily Finch made the decision to start her own firm, she found herself struggling to find a foothold. Luckily, her big break coincided with the publication of a book that would come to define her early career: Kim Kuhteubl’s Branding + Interior Design. Read Full Article

Imagining Women

I’ve been thinking a lot about nature versus nurture and how so many creatives, women, in particular, weren’t given permission or time to celebrate and develop their creative gifts. Aren’t you happy to live in a moment when you can not only express yours but earn your livelihood from them?I don’t take for granted the […]

Intention

How is 2022 treating you so far? My son and I had Covid just after the holiday. The blessing in that — yes I said blessing — was that it gave me additional time to consider my vision for the months ahead. Nothing like being sick to remind you that you’re not as in charge […]

Expensive

In my work with designers, I’ve seen all sorts of tangled beliefs when it comes to money.

Designers who are so worried about the “tax man” that they stop themselves from earning more.

Designers who are so afraid to ask for the client’s budget—everybody has a number—that they cheat themselves out of appropriate fees.

Designers who know they need help, that getting help will bring results but who are afraid to commit to the investment in getting help for themselves and their business because it’s expensive. So they end up spending infinitely more time and even more money, ultimately earning less.

Why Interior Designers Should Stop Waiting For Covid To End.

In studies of people isolated in submarines, space stations or polar bunkers in Antarctica, researchers have found there appears to be a point where the frustration of being cooped up inside suddenly gets harder to bear.

You may remember the first phase which started with panic, then buying and confusion. Then we rolled quickly into the second phase, a kind of “honeymoon period”, when it felt fun and different to stay at home.

But now depending on what day you’re on, and how you’ve been navigating all of this, many are entering the third phase. In psychological studies of extreme confinement and isolation, this phase is known as the ‘third-quarter phenomenon’. The phenomenon was first described in the early 1980s and came from a body of research around how long humans could survive in space.

I Don’t Pay For Marketing.

I always find it curious when designers get excited about how little they spend on marketing, or the ones who boast that they spend nothing at all.
 
Usually these are the same designers who are confused when potential clients want to a spend a little on their design fees. If you listened to my recent podcast episode on money, you get that’s because energetically they’re a perfect match.

Down To The Studs

In FB groups and in discussions, I’m seeing some business owners knock their businesses down to the studs. They’re closing up shop, laying off staff, stopping their marketing, and essentially throwing in the towel based on the predictions of news sources, other people’s advice and government “leaders” who change their position on a minute-by-minute basis. Then they wonder why they feel panicked.

El Cheapo

Lately I’ve been finding the cultural obsession with “getting things on the cheap” draining.

Whether it’s some tchotchke, an experience, or more often the services of another creative person, for some, the only way to win, or spark joy, is to reduce the value of.

I too was schooled early in the art of bargain hunting and have often felt the rush of adrenalin when my favorite stores have a sale. But I’d be lying if I said that all of the things I came home with were ones that I loved.

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hello there.

I’m Kim, Founder and Chief Idea Woman

I'm an Author, Award-winning Producer and Visibility Strategist with an Uncommon Take on Doing Business.

I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.

My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.

You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.

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