Visibility School

Read the Latest:

Laurel, Yanny, PITA

If you’ve been on Facebook the last couple of days you’ve probably seen the post gone viral about yanny and laurel. I’m not going to go into the logistics of how all of this went viral, you can read that story here. However, what you need to know for the purposes of branding your interior design firm, is that scientists have an explanation for why each of us hears something different. The audio clip is known as an “ambiguous figure”. Like Rubin’s Vase, it’s an optical illusion.

Shiny “Objet” Syndrome

The marketing trend train moves quickly. Whether it’s Facebook live or podcasts, affiliate marketing, e-books or Instagram, I notice too many designers spinning their wheels and trying to catch up to promises made about how these tools will deliver business results fast, or my personal favorite, create passive income. Aside from the fact that passive income is usually linked to very active online infrastructure setup and content creation now, you have to ask yourself, is this fun for me?

If You Have A Waitlist Don’t Read This

A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.

Fast Furniture

Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.

How To Be Press Worthy

You may be quoted in the New York Times and get a flow of eyeballs to your website—maybe if the quote was that good—but was it in the right context? Will the right client invest in your services because of it? Or is it a fluff piece that diminishes your credibility? Similarly, not all online referral hubs and blogs are created equal.

The Article Everyone Is Talking About

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”

#WOW

I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article…

Why Your Interior Design Business Strategy Isn’t Working

Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?

You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.

Can I Pay You To Quit?

Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.

Is It Time For An Audit?

Are you working at a pace that is making you numb to the consequences of your choices? Or worse are you unaware that the majority of your decisions are unconscious? Are you comfortable taking breaks during the day? Do you feel a strong sense of purpose at work? Are you in integrity with your calendar when it comes to keeping appointments with yourself? When you’re not in the performance zone, where do you spend your thoughts? Survival energy has been normalized in much of the culture of work but it is not sustaining.

Join A Visibility And Strategy Session!

I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy–my first–of my branding book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination of a lot of work, change, growth, and all that I’ve learned in supporting so many clients.

browse popular categories

browse

Business Strategy

view posts →

browse

Branding

view posts →

browse

Lifestyle

view posts →

hello there.

I’m Kim, Founder and Chief Idea Woman

I'm an Author, Award-winning Producer and Visibility Strategist with an Uncommon Take on Doing Business.

I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.

My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.

You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.

What would life be like if you were wholly visible?

executive coach

DOWNLOAD

Get the Free Chapter of Branding + Interior Design

read chapter one now

The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available

CONNECT

elsewhere:

work with us

contact 

buy the

book

The difference between unknowns, design leaders and legends is a factor of visibility. Branding + Interior Design is the quintessential handbook for next-gen design leaders.

Check out my 

INSTA