Customization is not a new trend. Research shows that millennials expect to be treated as individuals and are looking for brands that offer personalized products and experiences. As the marketplace shifts to cater to them, manufacturers are shifting too. At least some of them are and depending on your audience, that’s a good thing.

By now you may have read the article in Architectural Digest’s online edition with the lede “This Is How Much the Average American Spends on a Kitchen Renovation.”

#WOW

I think it’s pretty safe to say that the picture of the renovated kitchen they used to tease the article…

Have you ever considered that your plans, strategies, way-of-getting-things-done are what are holding you back from getting what you want? Wait, what?

You’ve made the decision to go after something. You have a plan. You start to execute said plan and then something goes wrong, very wrong. In fact, it seems like that thing you want is even farther away than when you started.

Research shows that it doesn’t matter what your values are. The point is that you have them, because when your entire company is aligned around those values, it becomes more powerful.

I’ve set fewer goals this year but they mean more and so before resistance starts to get in my way, I’ve decided I’m going to use another tactic. I often speak about baby steps and the idea that when you’re in alignment, change eases in. So that’s what I’m practicing. I’m doing at least one […]

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]

Most designers are educated enough about the design process to know that getting published is an important part of building their brand. But often in the rush to be seen, they forget that the fastest way to get the media to notice you, is to actually have something to say. I was reminded of this […]