Business & Visibility Strategy For Mid-career Interior Designers
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The customer is always right. Le client n’a jamais tort. (The customer is never wrong.) Der Kunde ist König. (Customer is King.) Interior design is the ultimate service business and it’s likely you learned this adage at some point or other as the key to your success. Maverick retailers Harry Selfridge and Marshall Field made […]
I finally gave in and bought another pair of sunglasses. Earlier this year I had invested in my first pair of Chanel’s. I thought the price was ridiculous at first, until I prorated the daily cost based on my usage living in Southern California, which turned out to be less than $1/day. They came numbered, with […]
I was scheduled to go to Fall Market at the LDC yesterday but my cousins, who are on a cross-country road trip, arrived a day earlier so I made the executive decision to play hooky (family is important to me). Of course we ended up on Rodeo Drive and because my cousin’s husband is a […]
Wouldn’t it be nice if every decision you made, every change you experienced and absolutely everything else you ever did, was right? In other words, perfect, high-five, fantastic, ideal.Life would be a whole lot easier wouldn’t it?I’m not going to lie, the moment you realize you made a mistake, a bad choice, went in the […]
It was a packed day of clients yesterday and during the course of my google+ chats, one theme became abundantly clear. What you do in your business and your life ultimately boils down to two choices. Yup, just two. You can focus on what you want or, you can focus on what you don’t want. […]
Some people won’t get the value of what you do no matter how well or often you explain it. You don’t have to worry about those one-off conversations; sometimes it’s not about you. But if you find yourself having the same conversation — sales, employee, spouse or otherwise — over and over again, guess what? […]
So why do some interior design firms thrive, while others barely survive? The answer lies in one powerful, little word: brand. On August 21 & 22nd, join an inspired conversation about branding, visibility and money. This compelling series of interviews combined with live sessions for interior designers and product makers will bridge the gap between what […]
My mentor Michael Maschio was the Production Executive in charge of The A-Team in the 80s. He rolled his eyes when I gushed. He’s old Hollywood. His dad was the packaging agent for Casablanca, so piecing together epic creative projects was in his blood. He managed all kinds of personalities with ease, dealt with situations […]
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.
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