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A designer recently told me that she wasn’t interested in more business; that she had enough business and that she didn’t need to build a list to market to her ideal client. She knew where her ideal client was. Some designers are determined to get in their own way. But here’s what I’d like to remind you.
I’ve set fewer goals this year but they mean more and so before resistance starts to get in my way, I’ve decided I’m going to use another tactic. I often speak about baby steps and the idea that when you’re in alignment, change eases in. So that’s what I’m practicing. I’m doing at least one […]
I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]
Allegedly the female brain is hard-wired to be better at multi-tasking than a man’s because we have better connections between the left and right sides. While it’s interesting that we’re more likely to remember faces—because several sub-networks can simultaneously connect—I think we have to consider the context where this whole multi-tasking concept was born. Multi-tasking […]
Wouldn’t it be nice if every decision you made, every change you experienced and absolutely everything else you ever did, was right? In other words, perfect, high-five, fantastic, ideal.Life would be a whole lot easier wouldn’t it?I’m not going to lie, the moment you realize you made a mistake, a bad choice, went in the […]
Imitation is the sincerest form of flattery or so the saying goes and I suppose copycats are par for the course when you’re successful in creative business but I’m not going to lie, they bug me. One of my clients recently had her design ripped off by a fellow blogger. Now that design had already […]
Back in December, I travelled to Union Square in NYC to shoot bespoke video for Interior Designer Suzanne Eberhardt. Video instantly captures your authenticity and shows people how you want your company to be seen. It also creates immediate credibility — upleveling your presentation — and, on a more personal note, it comes with the added […]
I'm an Author, Award-winning Producer and Visibility Ideator with an Uncommon Take on Doing Business.
I founded MeByDesign, an idea boutique for the home industry in 2011 and have worked with creative entrepreneurs in the United States, Europe and Canada.
My incredible clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and on network and cable television. Several have also negotiated television development and product licensing deals.
You may have read my first book, Branding + Interior Design which has taught thousands of designers how to bridge the gap between designer and design leader.
What would life be like if you were wholly visible?
The difference between unknowns, design leaders and legends is a factor of visibility. But being visible is about more than being seen, one of its underused definitions is available.