So why do some interior design firms thrive, while others barely survive?  The answer lies in one powerful, little word:  brand. On August 21 & 22nd, join an inspired conversation about branding, visibility and money.  This compelling series of interviews combined with live sessions for interior designers and product makers will bridge the gap between what […]

I just got my media accreditation for  Dwell On Design  and between that and a slew of interviews I’ve been doing for an incredible event – more on that later – it feels like I’m back in pre-production again. The Los Angeles Design Festival 2013 kicks off this weekend and Dwell is just one of the […]

My mentor Michael Maschio was the Production Executive in charge of The A-Team in the 80s. He rolled his eyes when I gushed. He’s old Hollywood. His dad was the packaging agent for Casablanca, so piecing together epic creative projects was in his blood. He managed all kinds of personalities with ease, dealt with situations […]

I’ve never watched BRAVO’s Real Housewives Of Beverly Hills but I have heard about Yolanda’s Fridge. This is the fridge. This is Yolanda. This is Yolanda inside her fridge. Yolanda Foster, wife of composer David Foster, is billed as a “domestic goddess” and her fridge has become a supporting  character  in the popular reality series. It’s likely […]

As some of you know, I spent two years covering KBIS (The Kitchen & Bath Industry Show), first in Las Vegas and then Chicago. 400 interviews, at least 250 draft scripts and 85 packaged episodes later, I think it’s safe to say I know how to tell a story about a faucet. My Operations Hat […]

Chances are if you’re overwhelmed, you’re in the middle of something big, a big shift toward exactly where you want to be. But come on, are you really completely defeated or drowning beneath a huge mass?    No, no you’re not. Tough Love My own business advisor – yes I have one too – told me she […]

I kicked off my week at the Design Bloggers Conference 2013with a slew of awesome design folk from across the United States.  POV was a big theme.  In fact, having one is a key component in Charlotte Moss’ “Blogma”… …be original… …be informed… …be selective… …be kind… …be accurate… …be respectful… …be inspiring… …be provocative… …have a […]

I spoke in Palm Springs last Thursday and during the presentation, a member of the audience called out to ask me how he could use twitter to market his luxury interior design firm.  His tone told me he was dubious.  I asked him a couple of questions and then gave him some suggestions: projects in […]

Back in November my friend, celebrity make-up artist Kenetia Lee, wrote a facebook post saying survival was boring and that she had made a decision:  2012 is her year to thrive.  She asked who else was in. It only took a nanosecond before I said, YES! and shared it. Revive. Grow. Luxuriate. Prosper. Flourish. That’s […]

10 web copy tips As a single woman, you know that writing a thank you note to Aunt Matilda for her reindeer sweater requires different language than tweeting about a new sick app. In the same vein, your professional website will have a much different voice than a corporate white paper, DM letter or even […]